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Watch your language: tasty words “luring” people to healthier foods

Thomson Reuters Foundation Rich and zesty or low fat and vegan? Clever marketing with mouth-watering words can boost sales of plant-based dishes by more than 70 per cent, experts said last week, amid a drive to cut meat intake to improve human and planetary health. Describing sausages as ‘Cumberland-spiced’ rather than ‘meat-free’ and promoting a […]

GENESIS AND INFORMATION

Code

If you haven’t read Genesis, you are missing out on a huge chunk of our cultural foundation. Why not take a look? God created the universe with words – information, coded data, says Paul Clark. PICTURE: Markus Spiske/Unsplash. One of the profound things the book of Genesis tells us, against all other accounts, is that God […]