Watch your language: tasty words “luring” people to healthier foods
Thomson Reuters Foundation Rich and zesty or low fat and vegan? Clever marketing with mouth-watering words can boost sales of plant-based dishes by more than 70 per cent, experts said last week, amid a drive to cut meat intake to improve human and planetary health. Describing sausages as ‘Cumberland-spiced’ rather than ‘meat-free’ and promoting a […]