| 6th
March, 2006
Australians consume 2.4 kilograms per head annually,
according to a report from BIS Shrapnel.
The report - Coffee in Australia, 2006 to 2008 -
shows that the food service industry served more than 1.2
billion coffees made from roasted or ground beans last year,
a figure which represents a 65 per cent increase over the
last 10 years and one which equates to sales of more than
$3 billion.
Despite the increase in coffee consumption, however, Australia
still lags behind countries where there is a strong “coffee
culture”. Italians, for example, consume 5.4 kilograms
of coffee per head while in some Scandinavian countries more
than 10 kilograms of coffee is consumed per head.
The
report also shows that while the number of Gloria Jeans and
McCafe outlets have increased by about 50 per cent between
2001 and 2005, international coffee house player Starbucks
has had more limited success with only 58 outlets opened in
Australia so far.
The report, which was based on 1,700 interviews with consumers,
details some consumer preferences, showing that while young
males seem to prefer ‘espressos’ and older people
‘flat whites’, consumers with a high income -
in particular young females - opt for lattes.
- DAVID ADAMS
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